September 2008
3 posts
“We have to penetrate the culture.”
– Babs Rangaiah, Director of Global Communications Planning at Unilever, speaking on the importance of great creative during Advertising Week. If the creative is banal then the best media plan won’t save it, suggesting it’s better to pull the media spend and use it elsewhere. He also...
“The power seat will belong to those that have insight into the consumer.”
– Wenda Harris Millard, Co-CEO Martha Stewart Living Omnimedia, discussing the changing role of agencies, clients and media vendors
The New York Times > Magazine > Image > →