May 14, 2011
Publicis Paris’ nontraditional out-of-home execution for the newest model Renault Laguna.  The car is unique for its four-wheel steering (the back wheels turn too), which aids in parking. This execution is nice and makes sense for the unique proposition of the car, but it’s not an original. Lowe HS did a very similar campaign for the Vauxhall Tigre titled “Stick to Corners” and won a bronze Cannes Lion in 1993 for it.  So yeah.

Publicis Paris’ nontraditional out-of-home execution for the newest model Renault Laguna.  The car is unique for its four-wheel steering (the back wheels turn too), which aids in parking.

This execution is nice and makes sense for the unique proposition of the car, but it’s not an original. Lowe HS did a very similar campaign for the Vauxhall Tigre titled “Stick to Corners” and won a bronze Cannes Lion in 1993 for it.  So yeah.

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